CEREBOS SNOW /

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Snow tells the story of Mpho, a little girl who dreams of snow, despite living in the Karoo. Her grandparents intervene to help her dream come true – with a little help from Cerebos Salt.
  

We put a lot of thought into the shape of the characters. Mpho is shaped like an upside-down triangle, her cuteness factor largely comes from her having such a big head in relation to her body and her tiny feet. Her grandma on the other hand is bell-shaped, completely the opposite or rather the reverse of Mpho. Her shape is an ode to her larger-than-life personality. She is definitely the matriarch of the family. Gramps on the other hand is a skinny bean of a man. He takes up very little space in the house and is quiet and unassuming. However, he observes everything so closely and in the end it’s his patient tinkering and exquisite mind that brings so much joy to Mpho and Grandma.

To create Snow’s distinct look,we used a combination of stop motion and CG, creating the miniatures inhouse and collaborating with BlackGinger on the animation.

In terms of the art direction we stayed true to the stylized, comical, and carefully-thought-through designs but then sourced many different materials to bring a feel of realism into them through textures and finishes.

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PRODUCTION DEVELOPMENT /

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CREDITS /


Client: Cerebos
Agency: FCB Durban
Production and Design Studio: Tulips and Chimneys
Directed by: Tulips and Chimneys
Animation Studio: Blackginger

Agency: FCB Durban
Creative Heads: Declan Sharp and Brandon Govender
Group Account Director: Karen Stephenson

Pre-Production: Tulips and Chimneys
Concept and Script Development : Ree Treweek
Concept Art: Daniel Clark, Sasha Perdigao, Ben Winfield, Marc Moynihan
Storyboards: Marc Moynihan
Animatic: Jannes Hendrikz
Character Development: Darren Macpherson

Animation Studio: Blackginger
Executive Producers: Marc Bloch and Marco Raposo de Barbosa
CG Supervisor: Darrin Hofmeyr
Project Lead and Animation: André de Villiers
Producer: Leigh Human
Studio Coordinator: Ruth Molteno
VFX Editor: Stephanie Traut
Colourist: Terry Simpson
Scanning: Wayne Davison
Modeling / Texturing: Roelof van Wyk, Marcello Adams, Adrian le Roux, Hein Oosthuizen, Louis Rossouw
Rigging: Ruan Myburgh, Melikhaya Ntlageni
Tracking: David Silberbauer, Douw van Niekerk, Wayne Davison
Visual Effects: Jason Slabber, Matthew Kearney,
Lighting: William Harley, Ruan Rosslee
Compositing: Byron Tofas, Chris Bekker, Michael Hlatshwayo

Production and Design Studio: Tulips and Chimneys
Director: Ree Treweek
Executive Producer: Nina Pfeiffer
Production Assistant: Dianne Makings
Shoot Production Consultant: Bernice Purdham
Production Design: Ree Treweek and Ben Winfield
Character Design & Colouring: Ree Treweek, Ben Winfield and Sasha Perdigao
Matte Painting: Ben Winfield

Set Building and Shoot: Tulips and Chimneys
Director of Photography: Johan Horjus
Camera and Lighting Assistant: Bee Retief
Dragon Rig Operator: Ken Mehrtens
Art Director: Cristina Salvoldi
Lead Model Maker: Tania Lee
Model Maker: Lungisa Kala
Sparks: Gael Kazadi and Saul Calvo
Runner: Tamlyn Nunes
Catering: Krafty Kos

A special thanks to Panalux for helping facilitate the shoot

Audio & SFX:
Markus @ Honeymoon Studios

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