FRUIT OF THE LOOM /

 

 

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As soon as we read the brief from Fruit of the Loom, we knew we were in for a fun ride. The scripts were so wonderfully eccentric that within the first brainstorm we knew we’d have to design a world as quirky as the characters on the page.

Nacho, Worm and So Hungry were a great opportunity to explore a brand new aesthetic with exceptionally vibrant colours, wonky designs and characters that could melt the heart.

And while it was a departure from our usual style that we’re so well known for, we still spent a lot of time inserting small details into the piece to build a rich and believable world for our characters.

Director, and Executive Producer, Nina Pfeiffer took lead on this project. “ I was very inspired by the surrealism of the piece and really connected with the stories. It was clearly a project that was strongly driven by the characters’ performance and we spent a lot of time thinking about how to bring the humour alive.”

The end result are spots which ooze charm, humour and a whole new way of looking at the playground.

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PRODUCTION DEVELOPMENT /

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CREDITS /

AGENCY
Creative Director: KT Thayer
Senior Creative Team: Alexis Jabbour & Bert Marissen
Producer: Alina Moeller
Content Management: Carolyn Martin & Mark Hurley

SOUND DESIGN AND FINAL MIX
Lime Studios, Los Angeles CA
Engineer: Matt Miller
Assistant engineer: Lisa Mermelstein
EP: Susie Boyajan

MUSIC PROVIDERS
Music for Nacho: APM Music
Music for Worm: JSM Music
Music for So Hungry: Asche & Spencer

Production companies: 
Strange Beast (London) and Tulips and Chimneys (Cape Town)

STRANGEBEAST
Producers: Matt Saxton and Zoe Muslim
Executive Producers: Belle Palmer

TULIPS AND CHIMNEYS
Director: Nina Pfeiffer
Assisting Producer: Dianne Makings
Executive Producer
: Nina Pfeiffer
Lead Production Designer: Marc Moynihan
Additional Design: Caroline Vos and Ben Winfield
Lead Character Designer: Ben Winfield
Character Designers/Model Sheets: Sasha Perdigao and Marc Moynihan
Storyboards: Marc Moynihan
Colour Keys: Ben Winfield
Animation Reference Actor: Dianne Makings

Animation Studio: VIDEOHOUSE

 

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