HP /

 

We were briefed to create illustrations that would be brought to life though parallax animation and would tell the story of the journey taken by an extraordinary gift. We were really excited about this brief as we were given so much freedom in interpreting the story line which was based on upon some characters that we had previously designed for HP in 2006 for an online event calendar, Unity Tree. In developing the story we elaborated upon their personalities and environments and how they might interact with one another. A lot of fun was had developing new characters for the world, such as our stationary fish; they should exist in every school room!

Not only was this a web-based interactive story but the illustrations were also printed as notebook covers that were sent out as holiday gifts to HP clients. A perfect example as to how the work we generate can be applied to different mediums.

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CREDITS /

Agency: FCB, Chicago

Creative Director: Ree Treweek
Illustrators: Ree Treweek / Ben Winfield / Marc Moynihan
Producer: Nina Pfeiffer

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