NATURAL CHIPS COMPANY /

.
What better way to showcase the natural goodness of Australia’s number 1 snack food brand, Natural Chips Company (NCC), than to set their latest TVC in the beautiful Australian Alpine region?
NCC delivers a unique product that’s packed with real flavour and 100% natural ingredients – no artificial colours, flavours or preservatives, no added MSG and gluten free. To emphasise the product’s natural ingredients we decided to create a fantasy world that had all the local creatures collecting the ingredients from their immediate surrounds and working together to create the final end product.

We loved working with all the natural Australian flora and fauna in this spot. We used photographic 2d plates, set up as layered planes, to create the environments. This worked really well with our CG characters. It was important to create 3d characters that were endearing and charming. They needed to perform quite naturalistically but still have a ton of personality. We’ve used this approach before, but previously with illustration; this was our first foray using photographic elements, and we’re really pleased with the result.

Created entirely in South Africa, we had a small team working in house at the Tulips and Chimneys studio. This meant we were able to spend a lot of time crafting the smaller details and ensuring we had more control over the overall authenticity around the look ‘n feel. It made natural sense to work with Black Ginger on the 3d characters as they’ve always brought our character to life so faithfully.

Great tasting chips and a great looking ad – naturally.

.

PRODUCTION DEVELOPMENT /

.

CREDITS /


Client: Snack Brands
Product: Natural Chips Company
Agency: The Royals
Production Company: Passion Pictures, Melbourne
Director: Tulips and Chimneys

The Royals
ECD: Nick Cummins
Creative Director: Andy Jones
Copywriter: Gareth Sweet
Art Director: Alberto Talegon
Producer: Rene Shalala
Music: 
Electric Dreams
Sound: 
Nylon Studios

Passion Pictures
Producer: Fiona Fry
Executive Producer: Katie Mackin

 

Tulips and Chimneys
Director: Ree Treweek
Executive Producer: Nina Pfeiffer
Compositing & 2D Animation: Christiaan Venter
Character Designer: Sasha Perdigao
Production Designers: Ree Treweek, Ben Winfield & Caroline Vos
Storyboarding and Base Design: Jean de Wet, Ben Winfield
Compositing & 2D Animation: Christiaan Venter

3D Characters and Ingredients: Blackginger

< Back to Film & Television