STREET EASY PART 01 /

 

We created a series of posters, turnstiles, pillars, billboards and a mural for Street Easy, one of the most popular real estate portals in New York City. Through a series of illustrations, we depicted how challenging it can be to find a home in New York City and how StreetEasy’s search tools and amenity filters make the process easier for both buyers and renters. The campaign appeared throughout New York city with a focus on placements where New Yorkers spend most of their time: on the streets and sidewalks, in subway stations, subway cars and taxis.

The poster illustrations were framed within a floor plan, a feature central to New York City real estate, and shows relatable living scenarios. The series is a mix of engaging, detail-rich scenes as well as other formats using quick, humorous slogans about real estate in the city. We had great fun sneaking little sub-stories and bits of humor into each panel we created. The colored pencil and pen technique used in creating the illustrations make it look as if the illustrations were done by hand directly onto the architect’s blueprints. The tangible style also created a personal, empathic tone to the campaign.

The pillars and turnstiles featured larger-than-life humans happily going about their ordinary-day lives in small, cramped spaces, while our handpainted mural featured a human scale scene on the side of a building in Manhattan’s trendy SoHo neighborhood.

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DOCUMENTATION OF MURAL BEING PAINTED /

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CREDITS /

Client: StreetEasy
Agency: Goodby, Silverstein & Partners NY
Executive Creative Director: Paul Caiozzo
Creative Director: Nathan Frank
Art Director: Peter Jostrand
Copywriter: Josh Chua
Designer: Philip Cheaney
Head of Production: Anthony Nelson
Project Manager: Connor Hall
Managing Director: Nancy Reyes
Account Director: Dan Langlitz
Assistant Account Manager: Nate Baker
Head of Brand Strategy: Conner Huber
Brand Strategy Director: Katie Nagl Coane
Group Communication Strategy Director: Dong Kim

Production Company: Strange Beast
Producer:
Geraldine McCarthy

Creative
Creative Director: Ree Treweek
Illustrators: Ree Treweek / Jean de Wet / JoDel / Miné Jonker / Ben Winfield / Elise Wessels / Karl Liversidge
Producer: Nina Pfeiffer

Mural Painting: Collossal Media

 

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